Digital Property
Also known as: Owned digital asset
An owned website, domain, content library, dataset, or connected system built to retain and develop value over time.
A digital property is something you control and can continue improving: the domain, files, content, data, relationships, and discovery history around a website.
It is built as an asset rather than a temporary campaign page.
Ownership alone does not make a property valuable. It still needs a real purpose, useful content or data, maintenance, and evidence that people or machines can discover it.