Glossary

The process by which AI systems find, interpret, retrieve, summarize, or cite information from a digital property.

A website with explicit systems that let AI assist with repeatable content, maintenance, analysis, and publishing work under human control.

A focused digital property built to become a useful, well-supported reference within a defined subject.

The primary, consistently identified person, organization, or thing that a page and its structured data describe.

A link placed where its surrounding copy explains the real relationship and gives the destination a useful reason to be visited.

The observable choices a search, AI, or other automated crawler makes when requesting and revisiting a website.

A website whose content, decisions, or public resources are supported by structured data that can be inspected and updated.

An owned website, domain, content library, dataset, or connected system built to retain and develop value over time.

The combined content, links, metadata, structure, crawl access, and entity signals that help people and machines find and understand a property.

A canonical web property that explains a person or organization and connects that entity to verified work, profiles, and relationships.

A concise first-person record of an observation, experiment, project decision, or lesson that is still close to the work.

Data collected directly from a property or relationship you control rather than purchased or inferred from an outside provider.

A digital property with a credible way to create commercial value through its audience, data, services, partnerships, lease, operation, or sale.

Measurement that compares performance, discovery, and behavior across multiple owned properties instead of viewing each domain alone.

How search engines crawl, index, interpret, rank, and present a digital property in response to demand.

The use of server request logs to observe which bots and visitors requested which resources, when, and with what response.

A group of related digital properties with distinct jobs, factual connections, and a shared subject or commercial context.